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The Replenishment Email Flow Behind a Store With $1.15M in Sales and a 48% Returning Customer Rate

FROM INSIDE THE GUIDE
02 / THE PROOF DATABASE
Partially blurred preview of the proof database from the guide

Keep the evidence with the claim.

03 / THE PRODUCT ROUTER
Partially blurred preview of the product router from the guide

Match the proof to the order.

01 / THE FLOW MAP
Partially blurred preview of the flow map from the guide

See where each customer goes.

A closer look

See how the
flow works.

Work out when customers will need more, match each product to its proof, and adapt the emails for your store.

01FLOW MAP
Partially blurred flow preview

Know when to send

Set reminders around how long each product lasts, and stop them when the customer reorders.

See it in the guide
02PROOF DATABASE
Partially blurred database preview

Keep your proof in one place

Organize product claims with their sources, then reuse them in emails and on product pages.

See it in the guide
03PRODUCT ROUTER
Partially blurred router preview

Match the proof to the product

Show the evidence for the product they bought. Use a verified product fact when there’s no matching proof.

See it in the guide
04

See all four
email examples

Each example includes the email copy and five subject line and preview text ideas. Adapt them to your products.

4 complete examples5 subject line and preview text ideas for each
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FROM THE GUIDE · EMAIL 1
First replenishment email example asking the customer to check how much is left in their bottle
One of the four emails inside.

Put it to work

Start with
one product.

Open its flow beside the guide. Check the timing, choose the proof, and adapt the emails.

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